Friday, December 8, 2017

South America LED General Lighting Market Forecast 2017-2027

Scheduled Study Release Date:     December 28, 2017
Charter Subscription Fee:               $3200 (payment received before Dec. 21, 2017)
Standard Subscriber Fee:               $3600
One-Fee Policy:        All employees of the client company/organization may use this report, in the same country or immediate region may use this study report at the fee(s) shown above.
Study Report Text:                           PDF File – In English
Excel File:                                          Market Forecast Database (2017-2027)
PowerPoint File:                               Summary Data Figures
Delivery:                                             Files sent by E-mail
Information-ORDER this market study -- CONTACT: montgomery@electronicast.com

Web --
  
10-Year Market Forecast
Market Research Study – Consultant Service: Description        
Directly managed from our regional office in Lima, Peru this report provides estimates and forecasts, based on market research study work performed by ElectroniCast Consultants.
The LED-based lighting covered in this study is used in fixtures in stationary/fixed locations (non-vehicle or non-portable) General Lighting applications; the lighting (lamps and PCB/printed circuit boards with driver), which are used in new fixtures or retrofitting/ replacement of existing (installed-based) lighting.
General Lighting Definition – lighting that is used to provide the main illumination of an area. The ElectroniCast definition of General Lighting also includes directional and supplementary lighting.
LEDs are used in both functional and decorative light fixtures, with an advantage of energy savings. Compared to incandescent lighting, LED-based solid-state lighting (SSL) delivers visible light with reduced heat. In addition, its solid-state nature provides for greater resistance to shock, vibration, and wear, thereby significantly increasing its lifespan.
LED Level Quantified in the ElectroniCast Study Below, are four levels (or “food chain”) pertaining to the LED marketplace.  For the purposes of this ElectroniCast study, we quantify and provide a market forecast for “Level 3”


Level 1 - The chip or die

Level 2 - The LED component (packaged LED) or other components



Level 3 – Lamps, complete LED-equipped PCB, or Module



Level 4 – Luminaire (light fixture/lamp holder/including lamp/s)

Market Forecast, by Product Type
This market forecast is presented for eight (8) major product categories.  
Total Consumption: LED Lighting at Summary-Level
  • Parabolic aluminized reflector (PAR)
  • General Service (A-Type Bulb: A-19/A-21); including filament-type style
  • Decorative Types: Candle, Fancy Round; including filament-type style
  • Multifaceted reflector (MR) Compatible
  • Linear Tube or Other Linear with Embedded Diffuser
  • Street / Parking-lot / Campus / Similar (Parks, Walkways)
  • High Bay/Flood/Stadium (>= 2500Lm)
  • Miscellaneous: Complete LED-equipped PCB with Driver
Market Forecast, by Country          
The market data are segmented into the following county/other sub-region regions; separate data-sheets are provided for the following regions:
·        South America
o       Argentina
o       Brazil
o       Chile  
o       Colombia
o       Ecuador
o       Peru   
o       Venezuela     
o       Combined forecast of the “Other” countries in South America   
Market Forecast, By Function         This report provides the 2017-2027 market data review and forecast by the following functions:
·        Consumption Value
·        Quantity (number/units)
·        Average Selling Prices
The consumption (use) value is determined by multiplying the number of lighting units by the average selling price (ASP) in US Dollars. The average selling prices are not retail prices; the prices are based on the price of the LED product at the initial factory level.  These are the original manufacturer’s (“factory”) prices invoiced to the first (original) customer, or transfer prices for internal (captive) production.

Not Covered – Lighting types not counted in this study report (see below):
·        Vehicles – lighting used in automotive, buses, trains, airplanes, ships, other
  • Holiday-Specific Lighting
  • Signage, Signals and Digital Display; back-lighting units of monitors/TVs
  • Indicator/Instrumentation; Toys; Portable lighting (flashlight/torch, lanterns, etc)
  • Professional Task Lighting – Horticultural; Medical/Surgical; Production lighting in Stage/Studio; UV Curing; Other professional task lighting
  • OLED or Laser-based lighting
Market Research Methodology
Market analysis and technology forecasting are complex tasks. Any predictions of the shape and trends of technology and economic movement start from the notion that the germ of what will be important tomorrow is present, although smaller or larger or in a different form, in our environment today. However, taking as a basis for a prediction the assumptions of current, conventional belief creates a set of preconceived notions that can lead to serious mistakes. ElectroniCast, instead, looks to the basic driving forces.
Information Base
During the market research process, ElectroniCast analysts performed interviews with authoritative and representative individuals in the LED and lighting industry, plus – R&D and factory/manufacturing, from the standpoint of both suppliers and users of LED and lighting illumination products. The interviews were conducted principally with:
·        Architectural lighting Designers/Installers concerns, Engineers, marketing personnel and management at manufacturers of LED lighting and related equipment, as well as other lighting technologies.
·        Design group leaders, engineers, marketing personnel and market planners at major users and potential users of LEDs and lighting
·        Other industry experts, including those focused on standards activities, trade associations, government and investments. 
The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics.
Bottom-up Methodology     ElectroniCast forecasts, as illustrated in the forecast data structure, are developed initially at the lowest detail level, then summed to successively higher levels. The background market research study focuses on the amount of each type of product used in each application in the base year (2017), and the prices paid at the first transaction from the manufacturer. This forms the base year data.
ElectroniCast analysts then forecast the growth rates in component quantity use in each application, along with price trends, based on competitive, economic and technology forecast trends, and apply these to derive long term forecasts at the lowest application levels. The usage growth rate forecasts depend heavily on analysis of overall end user trends toward equipment usage and economic payback. 

About ElectroniCast
ElectroniCast, founded in 1981, specializes in forecasting technology and global market trends in light emitting diodes used in lighting, as well providing market data on fiber optics communication components and devices,
As an independent consultancy we offer multi-client and custom market research studies to the world's leading companies based on comprehensive, in- depth analysis of quantitative and qualitative factors. This includes technology forecasting, markets and applications forecasting, strategic planning, competitive analysis, customer-satisfaction surveys and marketing/sales consultation. ElectroniCast, founded as a technology-based independent consulting firm, meets the information needs of the investment community, industry planners and related suppliers.
ElectroniCast Fee Structure:
ElectroniCast has a one-fee structure –
“Same company/same business group/same country or immediate geographic region"
The ElectroniCast consultant service study report may be used by any employee of the client (subscriber) company/organization at the same country and in the same business group.  Some business groups in the same company may occupy different locations; therefore, different locations are allowed, as long as they are in the same country or immediate region. There is no limit on the number of employees that may use the report (independent contractors on assignment with the client company are not considered eligible and may not use/view the ElectroniCast report - see below).
Proprietary Statement
All data and other information contained in this data base are proprietary to ElectroniCast and may not be distributed or provided in either original or reproduced form to anyone outside the client's internal employee organization, without prior written permission of ElectroniCast.
ElectroniCast, in addition to multiple-client programs, conducts proprietary custom studies for single clients in all areas of management planning and interest.  Other independent consultants, therefore, are considered directly competitive.  ElectroniCast proprietary information may not be provided to such consultants without written permission from ElectroniCast Consultants.
– Tables of Contents –
1.         Executive Summary                                                                                                 
1.1       Overview – South America Summary-Level Market Forecasts                          
1.2       LED Lamps & Light Fixtures Used in General Lighting                                      
1.3       Unpackaged and Packaged LED Chips Description                                                     
2.         LED General Lighting - South America Market Forecast                                               
2.1       Overview                                                                                                                   
2.2       Argentina                                                      
2.3       Brazil                                                             
2.4       Chile                                      
2.5       Colombia                                          
2.6       Ecuador                                                                                
2.7       Peru                           
2.8       Venezuela                                                                 
2.9       Combined forecast of the “Other” countries in South America                                       
3.         South America LED Lighting: Competitive Analysis/Market Opportunity Analysis
4.         ElectroniCast Market Research Methodology                              
5.         Introduction/Explanation of Excel Worksheets - ElectroniCast Market Forecast         
5.1       Overview                                                                                                                   
5.2       Tutorial of the Excel Worksheets                
6.         Definitions and Standards                                                                                                  
Addendum –
·        Microsoft Excel File
·        PowerPoint Slides File

Sunday, January 22, 2017

Cablevisión Argentina and Ciena Deploy 200G Network



Upgrade doubles network capacity to support new cloud-based video services

HANOVER, Md. — 01/18/2017

Cablevisión Argentina is laying the groundwork to meet the surging demands for high-speed internet and video offerings including IPTV Project FLOW, an innovative service that offers Video on Demand, digital video recording and original content to any device connected to the internet. Utilizing Ciena’s (NYSE: CIEN) converged packet optical solutions, the network enhancements will also provide the needed scalable bandwidth to support Cablevisión Argentina’s internet service provider division – Fibertel.

Key Facts:

As Cablevisión Argentina’s customers have migrated from analog cable TV to high-definition digital packages, the demand on its metro network has increased by 50 percent per year. Ciena’s 200G solution adds flexibility and increased capacity to not only meet this demand, but also scale to future-proof Cablevisión Argentina’s network assets.

OTT and multiple screen services like FLOW are driving more traffic to the network and creating new opportunities for unpredictable demands. With Ciena’s 6500 Packet-Optical Platform, the network can react as needed, allowing customers to access the programming they desire. The platform also doubles the capacity of Cablevisión Argentina’s metro network while reducing costs, space and power needs. Additionally, Ciena’s flexible grid photonics allows Cablevisión Argentina to respond to unpredictable traffic demands and seamlessly scale to higher capacity wavelengths, such as 400G, when needed.

With this new 200G metro network, Cablevisión Argentina can quickly and cost efficiently deliver new high-speed services, utilizing the same 6500 platform deployed across its long-haul and regional networks.

Building on a long-standing relationship with Cablevisión Argentina, Ciena is also providing a full range of professional services via its Ciena Specialist Services portfolio.
Executive Comments:

“In order to launch our new IPTV Project Flow and give our customers anytime and anywhere access to the programing they want it was crucial to have the right infrastructure in place. Ciena’s solutions give us the flexibility, scale and confidence to know we can seamlessly deliver this new service to our customers and meet the growing demand for years to come.”

- Guillermo Fiorenza, Head of Transport and Network Solutions at Cablevisión Argentina

“As carriers like Cablevisión Argentina evolve their offerings and introduce new innovative applications, it puts significant pressure on their networks. Our converged packet optical solutions give Cablevisión Argentina a reliable and modernized infrastructure that can keep up with their customers’ growing expectations for the latest on-demand services.”

- Fabio Medina, Vice President of Sales and General Manager, Latin America at Ciena

About Cablevisión Argentina
Cablevisión is a telecommunications company present in 12 provinces and 90 cities all along Argentina. Cablevisión SA is divided into three major business units offering different services. Cablevisión, providing state-of-the-art paid TV services unlike any other in the market; Fibertel, providing high-speed internet services and FiberCorp, which is Fibertel's corporate business unit providing comprehensive solutions in telecommunications to small, medium and large companies. We currently have 3.5 million cable TV customers and more than 2 million broadband customers.

Cablevisión's network covers 50,000 kilometers and it is connected through an urban fiber-optics network extending over more than 12,600 kilometers. The company has also developed and broadened an intercity Backbone of over 9.500 kilometers, which, along with its Core and Metro networks, connects the interior regions of the country. This provided a strong, reliable network enabling the company to provide a variety of services such as Digital TV, High-Definition channels, our Video On Demand platform, and broadband connections reaching 50Mb.

About Ciena

Ciena (NYSE: CIEN) is a network strategy and technology company. We translate best-in-class technology into value through a high-touch, consultative business model – with a relentless drive to create exceptional experiences measured by outcomes. For updates on Ciena, follow us on Twitter @Ciena, LinkedIn, the Ciena Insights blog, or visit www.ciena.com.